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10/20/00
NEW OFFICIAL HARRY POTTER SITE!
This is an excerpt from an IGN Filmforce
article.
Variety reports that Warner Bros. has contracted Web design firm DNA Studio to
develop a massive Harry Potter website. The site that you currently see at
HarryPotter.com is just a basic site for press releases and early film
publicity. Eventually, the current site will be replaced by a DNA-designed Harry
Potter mega-site that will, in the words of a Warner Bros. exec, "manage
the brand throughout the movies and be the official source for all 'Harry
Potter' information on the Internet." When speaking with Variety, Warner's
Executive Vice President, Kevin Tsujihara said, "We want it to be a voice
for all seven books. We want the site to bridge all the movies and live well
beyond the films. We want to funnel a lot of 'Harry Potter' fans through this
site." DNA is working with the filmmakers and author J.K. Rowling to design
the site.
Warner Bros. also plans to create six foreign-language versions of the site,
with the English U.S. and U.K. editions bowing in November, and the other five
sites launching in December.
[Editor's note] They can't compete with us. I don't care how much money they
spend!
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